Much like the way we consume TV programmes – either in miniscule pocket appliances, or giant LCD screens that take up half the wall – the news industry is also straining from being pulled in two directions, with a big question at its core: to pay or not to pay?
The decision by the BBC to give free online video content to newspapers such as Telegraph and Daily Mail is the latest tug in this particular war of predictions. How will our content be paid for?
Will it be a return to the traditional model Rupert Murdoch announced last May where the end user pays for News Corp’s content? Or is it Chris Anderson’s model of free - that generates traffic and, hopefully, advertising – that will win out in the end? Or will it be a model yet to be conceived?
Professional journalists (video and photographers) must be rewarded appropriately. If the industry cannot find a way to employ the professionals then as individuals they must go it alone and get their fair pay directly from the news outlets – however they make their money.
Miki Lion is Head of Communications at Beamups.
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its nice,Much like the way we consumeTV programmes – either in miniscule pocket appliances, or giant LCD screens that take up half the wall.Thanks for the great reading, we buy
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